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Joselyn Paola
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Formula One: Deep dive into Lando Norris and his partnership with Monster Energy
Date: 10/15/2025 Key Points: Norris X Monster Energy released zero sugar melon yuzu in June 2025 Target audience of Monster Energy is men in the 18 to 34 age range F1 target audience is 25% female in 2025, higher percentage than in 2017 Instagram and TikTok were the main social media channels used to promote the product 15% of consumers purchase a product based on how an athlete is associated with a brand LN4 clothing will have a pop-up shop available from Wednesday the 15th

Joselyn
20 hours ago3 min read
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How social media helped ENHYPEN’s Jongseong complete his dream of meeting his idol!
Recently, Park Jongseong (also known as Jay) of Korean pop group ENHYPEN received a tour of the Red Bull Racing garage and met four time champion Max Verstappen. In this post, I will talking about how this opportunity happened as well as how social media played a role in this.  When Park shared the news that he was a fan of Formula One, fans took to social media (myself included) to share that some of his fans are fans of the sport as well. Comments from fans have been fille

Joselyn
Oct 112 min read
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